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ONIC, a digital telco brand, has made a significant impact in Pakistan’s telecom industry since its launch in 2023. It has experienced rapid growth, solidifying its position in a traditional market. ONIC’s focus on innovation, customer-centric solutions, and seamless customer experience has earned it notable accolades and cemented its role as a leader in the industry.
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Pak Telecom Mobile Limited (PTML) has made a significant impact on Pakistan’s telecom industry with the launch of ONIC, a pioneering digital telco brand, just a year ago. The brand has experienced remarkable growth in digital-first subscribers, solidifying its position in a traditionally traditional telco market.
ONIC’s success is attributed to its unique approach, which combines convenience, innovation, and customer-centric solutions. The brand offers a fully digital onboarding process, advanced online payment options, and seamless customer experience features, earning it notable accolades, including Best Mobile App and Digital Ambassador of the Year at the Pakistan Digital Awards.
ONIC’s branding activities have further cemented its position as a leader in the industry, with a prominent feature on Times Square during the Cricket World Cup 2024 and trendsetting partnerships with brands like Careem, foodpanda, and Golootlo. These partnerships offer exclusive deals to ONIC users, demonstrating the brand’s commitment to creating value.
According to Hatem Bamatraf, President and Group CEO of PTCL & Ufone 4G, ONIC’s rapid growth and market success within its first year are a testament to its commitment to digital innovation and customer-centric solutions. “We are proud of ONIC’s achievements and look forward to continuing our journey of transforming Pakistan’s telecommunications landscape,” he added.
Omer Bin Tariq, Country Head Pakistan, ONIC, echoed similar sentiments, stating, “ONIC’s success reflects our dedication to delivering unparalleled digital experiences to our customers. We are excited about the future and remain committed to pushing the boundaries of digital innovation in Pakistan.”
Launched in 2023, ONIC is poised to continue shaping the future of connectivity in Pakistan, driven by its focus on innovative solutions and outstanding customer service. With its rapid growth and success, ONIC is well on its way to leading Pakistan’s telecom sector into a new era of digital transformation.
