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Pakistan’s app industry grew 32% annually from 2018 to 2023, with 1.6 billion downloads in 2023. Google is committed to supporting the industry, launching new programs and events, including Game Design Masterclass and Google Ads Academy. The industry has the potential to generate $6.6 billion in revenue by 2030.
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Pakistan’s app and gaming industry has been growing rapidly, with a compound annual growth rate (CAGR) of 32% in global downloads of locally-made apps from 2018 to 2023. In 2023, apps developed in Pakistan were downloaded 1.6 billion times worldwide.
Google remains committed to supporting Pakistan’s gaming and app industry, and has launched new programs to empower developers. The company hosted Think Apps 2024 in Lahore, bringing together nearly 350 of Pakistan’s top developers, alongside global and regional industry leaders and experts. The event focused on harnessing AI to drive innovation, growth, and sustainability in Pakistan’s expanding app industry.
According to Access Partnership’s latest Economic Impact Report, Pakistan can realize a $6.6 billion annual increase in revenue potential by 2030 by focusing on digital exports, with the gaming and app industry identified as one of the key growth opportunity areas. The report highlights the potential for Pakistani developers to create high-quality, sustainable games and reach users across the world.
To support developers, Google is launching new programs in 2024, including Game Design Masterclass, Google Ads Academy, and Build with AI and Cloud AI Study Jams. These programs will provide training and expertise to developers, focusing on app growth strategies, game development, and AI solutions.
Google believes that success in the app industry requires a balanced, forward-thinking approach. The company is committed to supporting Pakistan’s gaming and app industry, and is working to empower developers to create high-quality apps and achieve financial success.
Farhan S. Qureshi, Google’s Director for Pakistan, said: “Pakistan’s app and gaming industry has a high potential for long-term future growth. Several Pakistani studios are leading the charge in mobile app development, such as Vyro.AI, Hazel Mobile, Games District, GeniTeam, and Finz Games, which are consistently generating millions of downloads daily, employing hundreds of Pakistanis, and garnering global attention.”
