Since the iPhone 12 line was launched last October, the iPhone has been a huge success, so it is hardly surprising to hear that Apple’s newest flagship devices dominated the market in every way last quarter.
In Q1 2021, the iPhone 12 was the best-selling smartphone in the world
In the first quarter of 2021, Apple’s standard iPhone 12 5G model was the top-selling smartphone and accounted for 5% of global shipments. In second place was the top-of-the-line iPhone 12 Pro Max, which had a market share of 4%.
The iPhone 12 Pro was Apple’s third best seller, adding another 3% to market share. It would have made sense for the iPhone 12 mini to finish in the top 4, but that’s not what happened. So badly underperformed that it didn’t even crack the top 10.
The iPhone 11 fills in the gap. It gets more than 2% of global shipments, which gets it the #4 spot in 2021.
Counterpoint Research says Apple’s success has a lot to do with 5G phones and the delayed purchase of smartphones, which happened because of the pandemic.
Samsung and Xiaomi battled it out for the rest of the top 10 spots with their budget devices. Xiaomi’s Redmi 9A, Redmi 9, and Redmi Note 9 took the fifth, sixth, and eighth spots.
Redmi 9A was a big hit in China and India, while the standard Redmi 9 was great in South East Asia.
With the Galaxy A12, Samsung was seventh, Galaxy A21s was ninth, and Galaxy A31 was tenth. India, Latin America, the Middle East, and Africa were the biggest markets for these devices.
Apple’s 2020 iPhone sales accounted for 35% of all smartphone sales
When you measure smartphone market performance by revenue, things get interesting. Even though it only accounted for 4% of volume, the new iPhone 12 Pro Max generated 12% of all smartphone revenue last quarter.
The iPhone 12 accounted for 11% of revenue, followed by the iPhone 12 Pro with 9%. Along with the iPhone 12 mini and iPhone SE, Apple’s 2020 iPhone models took in 35% of global revenue. Oh, and the iPhone 11 added another 3%.
Three Galaxy S21s made the top 10 in terms of revenue, but none of them made the top 10 in terms of volume. The Galaxy S21 Ultra was fifth with 3% of the total. Samsung Galaxy S21 series revenue for Q1 2021 is 6%, with Galaxy S21 bringing in 2% and Galaxy S21+ coming in at 1%.
In the remaining spots, Huawei’s Mate 40 Pro took 2% of the market. Given that this phone’s only been available in China, it may be the last time we see a Huawei on this list.
Counterpoint Research says the success of these flagship phones propelled worldwide smartphone revenues to over $100 billion in Q1 2021. Except for Apple’s iPhone 11 and iPhone SE, 5G is now the standard in the premium market.