Home Technology Easypaisa Audio Nikahnama Campaign Wins at MADSTARS Korea 2024

Easypaisa Audio Nikahnama Campaign Wins at MADSTARS Korea 2024

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easypaisa won two silver awards at MADSTARS Korea 2024 for its “Audio Nikahnama” campaign, which enhances understanding of marriage contracts in 7 languages and sign language, promoting women’s empowerment and financial inclusion in Pakistan.



easypaisa has made a name for itself on the international stage, earning two silver awards at MADSTARS Korea 2024 in the “Audio Stars” and “Sustainability Development Goals Stars” categories. The recognition is a testament to the innovative “Audio Nikahnama” campaign, which has received widespread acclaim for its impact and creativity.

The “easypaisa Audio Nikahnama” is a pioneering initiative designed to enhance understanding of marriage contracts in 7 different languages, including sign language, particularly for women in Pakistan. By leveraging technology, easypaisa has broken down cultural barriers, providing women with the knowledge they need to make informed decisions about their futures.

Rifah Qadri, Head of Marketing & Corporate Communications, Telenor Bank/easypaisa, commended her team’s success, saying, “We are honored by the recognition easypaisa Audio Nikahnama has received at MADSTARS Korea 2024. This underscores our commitment to driving meaningful impact and addressing societal issues through innovative tech-based solutions. With the easypaisa Audio Nikahnama, we initiated conversations about women’s empowerment and financial inclusion. It’s a campaign that personally affects all women in Pakistan, thus creating the impact it has.”

Qadri added, “This accolade reaffirms our belief in the power of digital solutions to drive positive change through creativity. Kudos to all our teams that have made this possible. As we continue to expand and innovate, we remain focused on our mission to enhance financial inclusion and create meaningful opportunities for everyone.”

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The “Audio Nikahnama” campaign has received numerous accolades, including the ‘Courageous Client Award’ at The Caples UK, as well as awards at the Dubai Lynx Awards and CLIO Awards. easypaisa has over 45 million registered mobile accounts and continues to lead Pakistan’s digital financial services landscape. The company remains dedicated to fostering financial inclusion and envisions a financially inclusive society through collaboration and technology.