Tesla overtakes: The top luxury brand in the US car industry is now Tesla, making it the first time an American automaker has held that position.
Tesla automobiles have dominated various luxury segments in sales in the United States for a number of years.
Although there are just four models available, rival manufacturers may still outsell Tesla, indicating that while Tesla products frequently lead their respective markets in sales, the company as a whole does not.
Foreign automakers have historically dominated, particularly German automakers like Audi, Mercedes-Benz, and BMW.
But even with just four models, Tesla is now providing more volume in the United States thanks to recent expansions in production capacity.
According to Automotive News, Tesla has now seized the top luxury automotive position in the country for the first time in almost 25 years. Tesla is the first American automaker to hold the position.
We must use registration data and estimates as Tesla doesn’t break down sales by market.
Despite several flaws in the statistics, Tesla is projected to outperform all competitors in 2022.
The top eight most popular luxury brands in the US in 2022 are shown below:
Tesla:Â 491,000
BMW:Â 332,388
Mercedes-Benz: 286,764Â
Lexus:Â 258,704
Audi:Â 186,875
Cadillac:Â 134,726
Acura:Â 102,306
Volvo:Â 102,038
According to predictions, BMW outperformed Tesla by about 23,000 units in 2021.
Thanks to a huge production ramp last year, it now seems that Tesla is the leader by easily 100,000 units.
Our Opinion
It’s encouraging to see an all-electric car manufacturer assume the role for the first time.Â
It’s also noteworthy that an American automaker is entering the US market for the first time in 25 years.
Even though Tesla is perhaps the most American carmaker based on the proportion of American parts in its vehicles, it’s interesting that I frequently encounter people who aren’t even aware that Tesla is an American automaker.
Of course, it only applies to the luxury market, but I believe the time will come sooner than most people anticipate when the leading automakers will all be electric.
